Fun and Beauty
According to the book Very Thai. The first beauty contest was held on Constitution Day, December 10, 1934. Believe it or not, but the contest was intended as an exercise in democracy. Simple, You got to vote who would win. To make sure that there would be attention and interest in democracy, it ought to be sanuk - ie. fun. The contest was called "Miss Siam National Beauty Contest" and the winner would be a true symbol of the goodness of the Thai race. Even the nationalist leader Phibun advocated beauty contests. 1941-1942 he promoted the Miss Afternoon Wear, to show that Thais were not some half-naked savages but modern and stylish just as westerners. Thailand has won Miss Universe twice, first time was in 1965 with beautiful Apasra Hongsakula and in 1988 won Porntip Nakhirunkanok who spoke Thai with an American accent.
In Thailand it is hip to have the Luuk Krung look, ie. mixed origin, "I am Thai" but I have borrowed some from the west. Mix Haxholm from Sweden became Miss Thailand 2003. (In Sweden, perhaps best known as archery and sports commentator.) Thai-Chinese origin are also common among movie stars and advertising models and for some time now there has been a great hype about Korea.



